0:00

/

0:00

0:00

/

0:00

0:00

/

0:00

Air Jordan

Bred Reimagined

Details

We joined the team to cut Air Jordan’s Bred Reimagined campaign, directed by Satchel Lee. The film taps into the legacy of the Jordan 4. Reframing an icon without losing what made it matter in the first place. Our edit leaned into restraint and rhythm, allowing the visuals to unfold with weight and clarity. A modern lens on something deeply familiar.

Services

Editing

Credits

Production Co

Juice House

Director

Satchel Lee

Producer

Paul Lee