Air Jordan
Bred Reimagined
Details
We joined the team to cut Air Jordan’s Bred Reimagined campaign, directed by Satchel Lee. The film taps into the legacy of the Jordan 4. Reframing an icon without losing what made it matter in the first place. Our edit leaned into restraint and rhythm, allowing the visuals to unfold with weight and clarity. A modern lens on something deeply familiar.
Services
Editing
Credits
Production Co
Juice House
Director
Satchel Lee
Producer
Paul Lee