For Amiri’s Spring/Summer 2023 campaign, our approach balanced the raw energy and sophistication that defines Amiri.

The campaign, photographed by Jonas Lindstroem and art-directed by Jonny Lu Studio, was set against the lush backdrop of Paris’ Jardin des Plantes. The collection blended European tailoring with laid-back West Coast ease, and our cut mirrored that spirit: refined, fluid, and quietly bold. The result is a piece that moves with intention and leaves space for the clothes to breathe.